When you look in the Boston Globe Library Collection folder labeled “Valentines,” you might be surprised to find a photo of a Valentine whose central feature is former Governor Michael Dukakis. The reason the Globe had this Dukakis Valentine from 1978? In 1978, Valentine’s Day was four days long.
The year of 1978 is infamous in Boston history due primarily to a blizzard bringing over 27 inches of snow on February 6. With a week-long driving ban imposed by Governor Dukakis, along with families and businesses navigating the damage of the blizzard, the incredible amount of snow over such a short period of time deeply impacted and impeded the city economically and socially. This all happened leading up to Valentine’s Day, worrying businesses who heavily relied on the holiday’s sales of flowers, cards, and candies. Governor Dukakis had a creative solution.
In a February 1978 State House Press Conference, Dukakis said that “for spiritual as well as economic reasons,” the Valentine’s Day holiday would not only be observed on Tuesday, February 14th, but also February 15th, 16th, and 17th, and it would culminate with a Valentine’s party on Friday afternoon at the State House.
Thanks to Dukakis’ Valentine’s decree, sweethearts across Boston had ample time to secure flowers and chocolates for their loved ones, and stores furnishing those gifts wouldn’t be stuck with an abundance of Valentine’s stock.
The Boston Globe printed this Valentine dedicated to Dukakis in their February 14, 1978, paper, beginning their documentation of Valentine’s observances throughout the four-day-long celebration.