Lou Imbriano: Sports (Marketing) Legend

 
On Thursday, September 22, Lou Imbriano came to Snell Library as part of our Fall 2011 Meet the Author Series. Imbriano was the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium for nine seasons and now serves as President and CEO of TrinityOne, a marketing agency specializing in the sports industry. In his new book, Winning the Customer: Turn Customers into Fans and Get Them to Spend More, Imbriano shares his visionary marketing strategies that turned the Patriots into a household brand name.

Fans of sports and fans of innovative business techniques came to hear Imbriano speak about his experiences in the marketing industry and the importance of forming positive relationships with consumer. The always engaging Imbriano explained his business acronym D.E.L.I.V.E.R.S. to the audience, which signifies his commitment to strengthening relationships with old and new clients. He stressed the importance of making clients feel special and creating positive memories with them. Imbriano also provided plenty of real-world success stories of his techniques, including examples of how he used his strategies with high-profile clients such as the New England Patriots.

After the talk, Imbriano graciously signed copies of his book and chatted with attendees. Overall, it was an exciting and informative event that was not to be missed! To learn more about Lou Imbriano read his blog, visit his website, or follow him on twitter @LouImbriano.