@ClubSnell is #4! #thanks@HerCampusNU

Are you following @ClubSnell on Twitter? If not, then you should be! HerCampus Northeastern listed Snell Library’s Twitter account as the 4th top Twitter handle that Northeastern students should be following. And with good reason! @ClubSnell sends out informative Tweets about library news and events and lets followers know about new developments and updates at the Library. So what are you waiting for? Stay in the know at Northeastern and follow @ClubSnell! Read the full HerCampusNU article for more information about our ranking and to see who the other 19 top Twitter accounts are.

Extended back files of Web of Science now available

An article on a revision of the US Government’s socio-economic index, published in 1982 in the journal, Social Science Research, has been cited by other articles in a broad array of academic journals over 300 times, with the most recent citation being from an article published in June 2011. By extending our offering of Web of Science back files from 1975 through 1992, we are able to provide Northeastern researchers with these historical statistics, allowing them to identify the most important articles, journals, institutions, and authors in their field or subject area of study. When viewing any article in the Web of Science database, a list of citations from that article are provided as well as a list of other subsequent articles and conference proceedings that cite the original article. Links connect to the full text of the cited articles when the full text is available. And don’t be fooled by the title of this database.  As the above example illustrates, Web of Science covers scholarly articles in all types of sciences that include journals in the humanities and social sciences. Visit our News & Events page to read more about this collection or visit our full listing of online databases and trials.

Library staff volunteer at National Braille Press

On Thursday, September 22nd a group of staff volunteers from Northeastern University’s Snell Library spent the afternoon at the National Braille Press located at 88 Saint Stephen Street (in the midst of Northeastern’s campus). Once on-site, staff took a tour of the facility and learned about the braille production process which includes transcription, proofreading, embossing, pressing, tactile graphics and finishing. After the tour they formed an assembly line in order to add braille to 250 pre-published children’s books. The books they helped assemble were copies of Eric Carle’s, From Head to Toe, which will be sent to blind children across the country. Check out the pictures below from the day! The National Braille Press is always looking for volunteers so if you are interested visit http://www.nbp.org/ic/nbp/support/volunteer.html to learn more.    

Lou Imbriano: Sports (Marketing) Legend

 
On Thursday, September 22, Lou Imbriano came to Snell Library as part of our Fall 2011 Meet the Author Series. Imbriano was the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium for nine seasons and now serves as President and CEO of TrinityOne, a marketing agency specializing in the sports industry. In his new book, Winning the Customer: Turn Customers into Fans and Get Them to Spend More, Imbriano shares his visionary marketing strategies that turned the Patriots into a household brand name.

Fans of sports and fans of innovative business techniques came to hear Imbriano speak about his experiences in the marketing industry and the importance of forming positive relationships with consumer. The always engaging Imbriano explained his business acronym D.E.L.I.V.E.R.S. to the audience, which signifies his commitment to strengthening relationships with old and new clients. He stressed the importance of making clients feel special and creating positive memories with them. Imbriano also provided plenty of real-world success stories of his techniques, including examples of how he used his strategies with high-profile clients such as the New England Patriots.

After the talk, Imbriano graciously signed copies of his book and chatted with attendees. Overall, it was an exciting and informative event that was not to be missed! To learn more about Lou Imbriano read his blog, visit his website, or follow him on twitter @LouImbriano.

Take a glimpse into Northeastern’s history

Perhaps you have noticed the Library’s redesigned display board on the first floor in the stairwell? It now features historical photos of Northeastern University from the University’s Archives and Special Collections. Included with each image is a brief description about the photo and the date each was taken. These images range from the First World Series game to the first few engineering classes held on campus. Check out the board and catch a glimpse of a time when our Husky Pride began. To see the full digital collection of Northeastern University historical photographs, visit http://www.lib.neu.edu/nuphotos or stop in Archives, located in 92 Snell Library.

Cy Young, a Boston Americans pitcher, intensely throws a pitch during the the first ever World Series. The Boston Americans won 5-3 against the Pittsburgh Pirates.