SimplyMap

SimplyMap is back as of Monday, 4/25 AM. SimplyMap is currently unavailable.  The vendor informs us their data servers have been down all day. SimplyMap is a web site that enables users to develop interactive thematic maps and reports using thousands of demographic, business, health, crime, and marketing data variables including Mediamark and Simmons Consumer Data. We’ll inform you when the SimplyMap site is back and functioning again.  We apologize to our users for the inconvenience.

From trial to subscription! The Library is pleased to announce the acquisition of SimplyMap, a web-based application that enables one to create high quality thematic maps, charts, and reports based on extensive demographic, business, marketing, and health data. SimplyMap tools allow you to compare data across different geographical locations, down to the block group level. Included are variables such as ethnicity, transportation, language, housing, population, education, employment, and consumer expenditures.  The data also includes estimates and projections so that you can analyze and plot current and future trends. SimplyMap also includes SimmonsLOCAL, a tool that tracks consumer behavior through over 200 media markets and includes over 450 product categories and 8,000 specific brands. For the full press release, click here. To get started with SimplyMap, click here.