Lou Imbriano: Sports (Marketing) Legend

 
On Thursday, September 22, Lou Imbriano came to Snell Library as part of our Fall 2011 Meet the Author Series. Imbriano was the Vice President and Chief Marketing Officer of the New England Patriots and Gillette Stadium for nine seasons and now serves as President and CEO of TrinityOne, a marketing agency specializing in the sports industry. In his new book, Winning the Customer: Turn Customers into Fans and Get Them to Spend More, Imbriano shares his visionary marketing strategies that turned the Patriots into a household brand name.

Fans of sports and fans of innovative business techniques came to hear Imbriano speak about his experiences in the marketing industry and the importance of forming positive relationships with consumer. The always engaging Imbriano explained his business acronym D.E.L.I.V.E.R.S. to the audience, which signifies his commitment to strengthening relationships with old and new clients. He stressed the importance of making clients feel special and creating positive memories with them. Imbriano also provided plenty of real-world success stories of his techniques, including examples of how he used his strategies with high-profile clients such as the New England Patriots.

After the talk, Imbriano graciously signed copies of his book and chatted with attendees. Overall, it was an exciting and informative event that was not to be missed! To learn more about Lou Imbriano read his blog, visit his website, or follow him on twitter @LouImbriano.

Take a glimpse into Northeastern’s history

Perhaps you have noticed the Library’s redesigned display board on the first floor in the stairwell? It now features historical photos of Northeastern University from the University’s Archives and Special Collections. Included with each image is a brief description about the photo and the date each was taken. These images range from the First World Series game to the first few engineering classes held on campus. Check out the board and catch a glimpse of a time when our Husky Pride began. To see the full digital collection of Northeastern University historical photographs, visit http://www.lib.neu.edu/nuphotos or stop in Archives, located in 92 Snell Library.

Cy Young, a Boston Americans pitcher, intensely throws a pitch during the the first ever World Series. The Boston Americans won 5-3 against the Pittsburgh Pirates.

 

Wednesday & Thursday: Open Educational Resources @ the EdTech Center

Faculty: Have you heard about Open Educational Resources but aren’t sure how you might integrate them into your teaching? Students: Want to find out how Open Educational Resources can help supplement your education at no cost? On Wednesday, September 14, and Thursday, September 15, the EdTech Center, located in 215 Snell Library, is hosting the two-day EDUCAUSE Learning Initiative (ELI) 2011 Online Fall Focus Session on Open Educational Resources. OERs include a wide range of online content, from recorded lectures to open textbooks to shared learning objects, and much more. Here is the EdTech Center’s announcement about the event. The full program is available online as well, and individual sessions are kept short so you can stop by as your schedule permits to hear about topics of interest to you. All you need to do is register for the event at their website, take a look at the schedule, and come on over!   Coming Soon: Open Access Week! October 24-30, 2011 And, if you’re interested in issues regarding open access to information in higher education, stay tuned for details to come soon about Open Access Week 2011! We’re planning a week full of events to celebrate, investigate, and discuss open access here at Northeastern. In the meantime, check out our new guide to Open Access, which includes basic information as well as tons of suggestions for finding open journal content, open textbooks, open media resources, and more!    

“Scanner Scouts” are in the building

To celebrate the new school year and the new scanning stations, students from the Library Marketing & Advancement office and members of the SGA have teamed up as “Scanner Scouts.” Scouts will roam the floors of the Library looking for students using the new scanners. Students seen using the scanning machines will be offered a free Northeastern USB drive (like the one pictured below) and get their picture taken and uploaded to the library’s social media sites. So don’t miss out on this awesome promotion! It’s only going on this week, so hurry over to the library and get caught using a scanner!

More about the scanning stations: Located on floors 1-4 of the Library, these environmentally-friendly scanners are a green alternative to our old copy machines. They help save trees and reduce paper-use by allowing students to save the scanned image to their NU email, USB flash drive, or Google Docs account. If you still need a paper copy of the scanned document, they can print it out using the printers at the library. And the best part? The scanners are absolutely free! So go green and try one of the scanning stations today!

Fall author lineup has something for everyone

I’ve just received the lineup of authors coming to Snell Library this fall to speak about their books.  It arrived in my email and my snail mail on the same day, which seemed fortuitous somehow.  Of course the first thing I did was scan to see if I had read any of the books (nope, not yet) or even heard of any of the authors (yes!). What struck me as I examined the list was the terrific variety we have to offer.  Whether you’re interested in history, women’s studies, sports, journalism, marketing, politics, law, or just a few good fiction reads, there’s an author coming to speak at Snell that you’ll be interested in hearing from! Independence book cover The season opens with John Ferling’s Independence: The Stuggle to Set America Free on 9/14 (you can never read enough about the Declaration of Independence, right?) followed by Peter F. Stevens on 9/21, reading from The Twilight Riders: The Last Charge of the 26th Cavalry, another history book, this one about World War II. Lou Imbriano, former Chief Marketing Officer for the New England Patriots, talks about his new book Winning the Customer, which covers revenue-building marketing strategies from a top NFL CMO on 9/22.  And Martin Henn will present Under the Color of Law about counterterrorism law and policy on 10/19, a timely topic in this 10th anniversary year of the Al-Qa’ida attacks. Braver headshotInterested in fiction? If so, meet Gary Braver, who reads from his new suspense novel, Tunnel Vision, on 10/26. This novel has won advance praise from none other than Ray Bradbury! Braver may be better known to you as Gary Goshgarian, longtime professor of English at Northeastern. Read more about why he writes under a pen name here.   Cohn book cover There’s a trifecta of authors coming to discuss the role and status of women this fall: Joumana Haddad, author of I Killed Scheherazade: Confessions of an Angry Arab Woman comes to Snell on 10/20, sports journalist Linda Cohn, author of Cohn-Head: A No-Holds-Barred Account of Breaking into the Boys Club on 10/22, and Dr. Emily Fox Kales, author of Body Shots: Hollywood and the Culture of Eating Disorders on 11/16. Vega Capping off the season is a very special event: An Evening with Al Vega (11/17), hosted by acclaimed WGBH music announcer Ron Della Chiesa and Leonard Brown of Northeastern’s Department of African American Studies and Music. Jazz pianist Al Vega, who attended Northeastern in the 1940s, will perform with his trio, and Prof. Brown will present his book about Vega, Boston’s Jazz Legend: the Al Vega Story.  This event is open to Northeastern University faculty, staff and students. Join your friends and colleagues in meeting Snell’s visiting authors this fall!